Design leader · Product builder · Systems thinker

I build products, teams, and systems that make complex work clearer.

Across healthcare, biotech, fintech, and AI. I set product and design direction, build teams, and stay close enough to the work to know when the strategy is wrong.

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Leadership

Leadership is not distance from the work.

Vecna

Led an 8–10 person UX team and built a humanist design practice spanning patient and staff experience, software, hardware, accessibility, and the hospital environment.

RedBand

Formed and led multidisciplinary product, brand, growth, and front-end teams around the problem—not departmental borders.

Lokavant + CipherBio

Led across product, engineering, marketing, and sales to unify fragmented products, establish reusable systems, and connect design to adoption, revenue, and delivery speed.

8–10 Designers directly led

154 VA medical centers

3 weeks → 3 days Configured demo build time

40 min → ~2 min Average patient check-in time

Selected evidence

What changed because I led the work.

Two examples of leadership in practice: building a design organization and aligning product, engineering, and growth around measurable customer value.

VecnaHealthcare + robotics · Team + service design

Building a humanist design practice across the whole hospital.

Led an 8–10 person UX team; established HDS and BREC standards; connected research, accessibility, software, hardware, space, and operational workflows.

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CipherBioBiotech · Product + commercial growth

Aligning product, engineering, and growth around one customer value.

Led product strategy, UX/UI, front-end, pricing, onboarding, and acquisition as one system—helping move CipherBio from free access to $200K+ in 2022 digital sales revenue and 600+ paid subscribers.

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How I lead

Savić Rašović outdoors wearing a hat and sunglasses — I am a hands-on design leader. Direction matters, but so does staying close enough to the work to see what the team is actually facing.

Make the problem visible.

Teams move faster when the real trade-offs are on the table.

Direct feedback. No theatre.

Critique should improve the work and leave the person stronger.

Build systems, not dependence.

The work should keep getting better when I am not in the room.

Stay close to the build.

Strategy without contact with implementation becomes fiction.

Connect design to the business.

Not to make design obedient. To make it consequential.

Leadership scope

I lead across product direction, team capability, and delivery.

Product strategy Design leadership Team development Cross-functional alignment UX research Service design Design systems Enterprise SaaS Healthcare + biotech AI experience Brand + growth Front-end direction

Writing

Themes I write about.

Writing helps make judgment visible: how I think about AI, trust, systems, power, and the human consequences of product decisions.

AX Field Guide

Designing agentic systems around human control.

A field guide to delegation, state, evidence, recovery, and the points where human judgment must remain visible.

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AX Note

The Field Between Human · AI · Tool

What happens between human feeling, machine interpretation, and action inside a tool.

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Contact

Design leadership opportunities

Looking for a design leader who sets direction and stays close to the work?

Discuss a role ↗ LinkedIn ↗ Product design portfolio ↗