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Savić (Sasha) Rašović Principal Product Designer
Boston / Cambridge · Complex B2B SaaS

I turn product complexity into working systems.

I simplify difficult workflows for the people who use them, clarify the data they depend on, and build the design and front-end systems that let the product scale.

View Selected Work Resume PDF

Selected Work

Three products where design had to work for users, hold up under operational pressure, and prove itself to the business.

Lokavant Clinical trial platform

Lokavant

Clinical trial workflows, unified 3 weeks to 3 days demo production
CipherBio global map visualization

CipherBio

From database to subscription product $0 to $200K+ subscription revenue
Vecna patient kiosk and waiting room queue

Vecna

Designing the service, not just the kiosk 40 min to 2 min patient check-in
Selected product, brand, and marketing work by RedBand
Head of Design

RedBand

At RedBand I lead design across product strategy, UX/UI, brand, marketing, and front-end execution, often within the same engagement.

Wintriss
Industrial IoT product for monitoring and controlling factory-floor machinery.

ConnectPay
Payroll portal, NLP-assisted payroll entry, GL export, and QuickBooks integrations.

Amy Edmondson · Harvard Business School
Brand, website, and marketing for her work on psychological safety and leadership.

Visit RedBand

Experience Snapshot

I lead and build complex enterprise products across healthcare, life sciences, fintech, and AI, connecting product strategy, UX/UI, brand, marketing, design systems, and front-end implementation. The work has to make sense to users, hold together technically, and communicate its value clearly.

Select companies and clients: RedBand, Lokavant, CipherBio (SVB), Mossettes Technologies, Vecna Technologies, MIT Media Lab, Endeca, World Bank, GE, Harvard University.

Sasha is one of the most versatile and reliable designers I’ve worked with. He brings unusual range without losing depth.

Matt Gibbs, Founder of CipherBio (SVB)

HOW I WORK

Make the parts agree.

Research, strategy, interaction, systems, front-end, and product story are not separate lanes when the work is complex. I move between them until users, operations, technology, and the business are describing the same product.

How complex product inputs become one coherent product People, workflows, data, technology, and business needs cross through product decisions and resolve into a product that makes sense, holds together, survives real use, and communicates its value. THE REAL SYSTEM THE WORK ONE WORKING PRODUCT People Workflow Data Technology Business Consequential decisions research · architecture · language · code interaction · prototype · system · story Makes sense to users Holds together technically Survives operational pressure Communicates its value
THE REAL SYSTEM People · Workflow · Data · Technology · Business
THE WORK Make the consequential decisions.

Research · Architecture · Language · Interaction · Prototype · System · Code · Story

ONE WORKING PRODUCT Makes sense, holds together, survives real use, and communicates its value.

The test is not whether the concept looks clean.
It is whether the whole product holds up when people actually use it.

Writing

Notes on designing AI systems that act through tools, not just answer questions.

AI / Agentic Experience

AX Field Guide

A field guide for designing agentic systems where AI acts through tools on behalf of people. It focuses on delegation, state, evidence, recovery, and human control.

Read the Guide
Diagram showing human intent, agent action, tool state, and human judgment in a loop

AI / UX / AX

The Field Between Human · AI · Tool

The next interface problem is not only what AI can do. It is what happens in the field between human feeling, machine interpretation, and tool action.

Read the Note
Diagram showing three poles: human, ai, tool.